Picking the Low-Hanging Fruit of AI: Solutions to Generate Quick Wins
Insights
October 30, 2024
Picking the Low-Hanging Fruit of AI: Solutions to Generate Quick Wins

You've likely heard the buzz about AI transforming the business landscape…

Between managing daily operations and keeping your clients happy as a business owner, it can be hard to find the time or resources to invest in new technology. You may also think AI is overrated or simply not necessary for your business size.

But what if embracing AI didn't require a significant investment of time or money? There are many low hanging fruit solutions that are easily reachable and can make significant impacts on your business. AI solutions help streamline operations, enhance customer satisfaction, and will give you a competitive edge without overhauling your entire infrastructure.

For small to midsize companies, the path to AI value can start with practical, low-barrier projects that show immediate value while laying a foundation for more advanced analytics. Here are 10 project ideas to consider:

  1. Document Data Extraction and Organization
    If your company regularly receives unstructured documents (contracts, invoices, reports), it’s possible to extract relevant information automatically, creating a structured database of insights. This project will reduce manual data entry time, improving accuracy, and making information accessible for future analysis. Document extraction can also support compliance tracking, invoice reconciliation, or contract renewal reminders.

  2. Automated Knowledge Base Creation

    If your company deals with a large volume of diverse information, it's possible to create an automated knowledge base that organizes and categorizes data for easy access. This project will streamline the process of information retrieval, reducing the need for manual research, and improving the consistency of knowledge documentation. Automated knowledge bases ensure that important insights are accessible to your entire team and supports efficient decision-making, employee training, and customer support.

  3. Customer Feedback Analysis
    If your company collects feedback from surveys, reviews, or emails, you can start with sentiment analysis and topic modeling to identify common complaints, compliments, or suggestions. This project can be implemented with basic analytics and provides insights into customer experience, prioritizing changes that will have the greatest impact to your business.

  4. Sales and Inventory Forecasting
    For businesses with sales and inventory data, even basic forecasting can help plan stock and reduce over-ordering. A company that doesn't think they have data for AI can start by aggregating basic historical sales and seasonality data to produce reliable short-term forecasts. This small step helps optimize purchasing and improve cash flow management.

  5. Churn Prediction for Customer Retention
    Many small to midsize companies are concerned about customer retention. Even without extensive customer data, simple metrics like last purchase date, purchase frequency, or customer complaints can help create an initial churn prediction model. This model can prioritize outreach to at-risk customers, enhancing loyalty with tailored offers or support.

  6. Operational Efficiency Monitoring
    For manufacturing or service companies, even basic production data (such as time-per-task, order delivery times, or error rates) can be analyzed to identify bottlenecks and inefficiencies. This project might involve collecting small amounts of structured data from different steps in an operation, then analyzing it to identify areas to streamline, saving time and cost.

  7. Marketing Campaign Effectiveness
    Many companies have limited marketing budgets and want to maximize their ROI. Analyzing data from past campaigns—even with minimal attributes like campaign type, timing, and basic customer segments—can provide insights into what worked best. With this, your marketing team can plan future campaigns based on data-driven learnings, refining targeting and content choices.

  8. Competitive Price Monitoring
    For retail or e-commerce companies, a relatively simple project is to track competitor pricing using publicly available data (such as online listings). AI can be used to monitor trends, suggest competitive price adjustments, or identify high-demand products that are frequently out of stock with competitors.

  9. Employee Feedback and Engagement Analysis
    Employee satisfaction is critical for small and midsize companies, especially when turnover can heavily impact operations. Data from employee surveys, emails, or performance reviews can reveal trends in morale, engagement, and even potential red flags before they become turnover issues.

  10. Basic Predictive Maintenance
    For companies with machinery or physical assets, predictive maintenance can start with simple parameters like age, hours of operation, and maintenance history. This project can reduce downtime by predicting when maintenance is needed before equipment fails, minimizing repair costs and operational disruptions.

Setting yourself apart from competitors and improving your daily operations can be as simple as implementing one new project. By starting with small, manageable projects, small to midsize businesses can see the benefits of AI without the need for large-scale investments. As your initial projects show value, they can pave the way for more sophisticated analytics and AI down the line. The key is to start with practical, value-driven initiatives that address immediate business needs.

Written By: Lauren Farrell, Adam Joe
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