Adigence, Apption’s campaign optimizer, helps corporations and marketing agencies unleash the power of AdWords campaigns to maximize ROI.

OTTAWA, ONTARIO (February 27, 2013) – Apption Corporation today announced it will be demonstrating its revolutionary new AdWords campaign optimizer Adigence at next week’s Dx3 Digital Marketing show held at the Metro Toronto Convention Centre, from March 6 to 7, 2013.

Adigence uses highly sophisticated and patented machine learning algorithms, coupled with state-of-the-art predictive analytics. It is the only system that dramatically improves AdWords campaign performance quickly and consistently while reducing workloads for management, analytics and reporting. With Adigence, Apption has created an unrivaled approach to truly maximizing AdWords campaigns and most importantly, ROI.

“At Apption, our mandate is to constantly innovate to provide new leading solutions to help organizations improve marketing performance. We are excited to show Dx3 participants the power of our new Adigence system,” said Brian Joe, CEO at Apption. “Within the last few months alone, we’ve received feedback from our clients that Adigence helps them gain 24 to 30 percent improvement in ROI and optimization of their AdWords campaigns.”

The Dx3 Digital Marketing show focuses on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers and retailers together for two days to network and do business. At the show, attendees can participate in insights sessions, attend the educational keynotes and network among the exhibitions.

Digital advertising experts from Apption will be on hand at booth #621 to show attendees how Adigence can answer their critical AdWords questions, including:

• “How much are my quality scores impacting my ROI?”
• “What times of day or regions should I target?”
• “Which ads are the most effective?”
• “Do I have the right negative keywords?”
• “Where is my profitable traffic coming from?”

To learn more about Apption at the event, visit www.apption.com/events .

OTTAWA, ONTARIO (February 12, 2013) – Apption Corporation CEO Brian Joe was recently interviewed by Jennifer Nunez at Advantage Magazine about the company’s data-analytics expertise, application innovations and future direction.

The article is published in the first issue of 2013. It is also published online, at www.advantagemagazine.ca/2012/apption.

Article Excerpt:

“Successful serial entrepreneur Joe and his team of 28 software and data analytics experts at Apption have won numerous industry awards for growth and technology capability, including the prestigious Microsoft MSN award for Best Software Team Development. The company got involved early in the big data analytics field when it began in 2005, deciding to focus on what was then called the Artificial Intelligence market. It quickly built an enviable reputation in modernizing applications with new software architectures and adding innovative data analytics within those applications. This let organizations get much more from their systems by making sense of their data and directly optimizing business performance through better workflow and better decision-making.”

Read full article.

Apption was selected for the award from a pool of 93 businesses in the Greater Ottawa Area less than 7 years of age and having received minimal or no outside funding.

“We wanted to keep control of what we wanted the company to be and where we wanted it to go”, said Zoltan Szaplonczay, VP of Strategy for Apption in an interview with the Ottawa Business Journal. “It was a conscious decision from the beginning.”.

Read the official announcement.

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About Exploriem.Org

Exploriem.org is an Organization for Professional Entrepreneurs founded in 2001. Exploriem develops and accelerates start-ups and other enterprises by providing exceptional entrepreneurial services to its members. Its goal is to mentor, teach, conduct research, hold events and network. Exploriem also provides early stage funding and office/incubator space to assist in furthering entrepreneurship in Canada and around the world.

OTTAWA, ONTARIO (June 1, 2011) – Apption Corporation, a software consulting and development firm specializing in data management (business intelligence, master data management, predictive analytics) and application modernization announced its award today in the 23rd annual PROFIT 200 ranking of Canada’s Fastest-Growing Companies by PROFIT Magazine. The company ranked 26 out of 200 in Canada.

“We are especially proud of this distinction,” says Brian Joe, CEO of Apption. “I can attribute this success to a dedicated and forward-thinking team of innovative minds that is able to collaborate with our clients to create great technical solutions to tough business problems.”  

Apption’s success comes from excellence in building enterprise solutions that allow organizations to improve their business processes, manage and uncover value in their data, and create new opportunities. “We are unique in addressing the most complex of enterprise problems, often related to the organizational data opportunities and better workflow and collaboration,” says Mr. Joe.  “We have captured our clients’ interest as we marry our analytics skills with practical applications in the enterprise and cloud environments,” adds Mr. Joe.

Since its inception in 2005, Apption Corporation has excelled in data management and application modernization, including cloud-based solution offerings for Big Data and artificial intelligence.  They develop sophisticated and robust algorithms for intelligent data mining to uncover patterns that create business value for the competitive enterprise and government organizations.

“The PROFIT 200 companies are the innovative, high-growth enterprises Canada needs to compete on the global stage,” says Ian Portsmouth, Editor-in-Chief of PROFIT Magazine. “PROFIT is proud to celebrate their achievements and ambitions, and we encourage all business people to learn more about the many ways they’ve come so far, so fast.”

Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the PROFIT 200 profiles the country’s most successful growth companies. Published in the Summer issue of PROFIT and online at PROFITguide.com, the PROFIT 200 is Canada’s largest annual celebration of entrepreneurial achievement.

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About Apption Corporation

Apption is an award-winning software consulting and solution delivery firm that specializes in optimizing enterprise and government applications through Service-Oriented Architecture (SOA) and Artificial Intelligence (AI) based cloud computing solutions. For more information, visit www.apption.com.

About PROFIT Magazine

PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 29 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.

For more information contact:

Kevin Quinlan

VP Sales and Marketing

Apption Corporation

Tel.: 725-6268 x638

kevin@apption.com

Ottawa, ON (April 6, 2011) – Apption announced today that Gazaro, an Apption Partner company, has been named by Branham Group as a Top 25 Canadian ICT Up and Comer, a list which recognizes leaders in technology innovation. Apption, named to Branham Group’s Up and Comer list in 2006, contributed artificial intelligence technology used in the core development of Gazaro’s innovative Price Intelligence Platform. 

Since its inception in 2005, Apption Corporation has steadily raised the bar of artificial intelligence capabilities by developing sophisticated and robust algorithms for data mining to uncover patterns that create financial value for the competitive enterprise. This means real time insight is possible through machine learning, as opposed to static analysis that is only based on historical data.

“Businesses are realizing that they can use their data to get a market advantage over the competition,” said Brian Joe, CEO of Apption. “Data is accumulating at an ever-increasing rate, and the challenge is to unlock its value. The award received by our partner Gazaro demonstrates the power behind today’s artificial intelligence and we congratulate them on winning industry recognition.”

Ottawa-based Gazaro has successfully leveraged Apption’s technology contributions as a competitive differentiator in both the business and consumer markets. Gazaro’s Data-as-a-Service offerings include real-time pricing intelligence and analytics allowing retailers and manufacturers to optimize pricing, increase sales, margins and customer loyalty. For consumers, Gazaro’s deal-finding service saves time and money, and increases their peace of mind, with innovative services such as DealScore, PriceHistory, Coupons and Gazaro’s patent-pending Price Protection service.

Apption is an emerging leader in the “big data” AI or analytics market, an industry term referring to large data volumes including machine and human generated data such as computer system log files, financial services electronic transactions, web search streams, email metadata search engine queries and social networking activity. “With cloud computing lowering implementation costs of complex algorithmic applications for most businesses, Apption is seizing the opportunity to apply its expertise in AI/machine learning to create big data opportunities for our clients,” said Joe.

The Branham300 – a list of the Who’s Who companies in Canadian IT – is published annually. The latest edition is available online at www.branham300.com, and in the 2011 April/May issue of Backbone Magazine.

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For more information contact:

Clara Wicke
Solutions Marketing
Apption Corporation
(613) 725-9753 x603
clara@apption.com 

About Apption Corporation

Apption is an award-winning software consulting and solution delivery firm that specializes in optimizing enterprise and government applications through Service-Oriented Architecture (SOA) and Artificial Intelligence (AI) based Cloud Computing solutions. For more information, visit www.apption.com.

About Gazaro 

Gazaro delivers price transparency for consumers and retailers by tracking, analyzing, and reporting on hundreds of millions of prices across millions of products. Shoppers save time and money by using Gazaro DealScore™, PriceHistory™, and PriceProtect™ to find and get notified of great deals and coupons on products they want to buy. Gazaro’s real-time price intelligence and analytics suite helps retailers optimize pricing and product mix to increase sales, profits and customer loyalty. Learn more atwww.gazaro.com,www.facebook.com/gazaro, and www.twitter.com/gazaro.

About Branham Group

Branham Group Inc. is a leading industry analyst and strategic consulting firm servicing the global information technology marketplace. Branham Group assists information technology companies and related institutions in achieving market success through its custom consulting services (Planning, Marketing and Partnering), and through its multi-client research subscription programs (Digital Health and Green IT). Branham also produces an annual listing of the top information and communications technology (ICT) companies in Canada, tracks the Canadian Outsourcing industry and monitors over 450 Digital Health vendors.

  This competition looks for the most promising start-ups and technologies that can grow into significant, meaningful, and lasting companies that leverage Amazon Web Services (AWS) to build their infrastructure and business.

Apption Corporation’s Chief Technology Officer, Sam Zaid recognized as Young Entrepreneur of the Year.

Apption’s Sam Zaid, received the Young Entrepreneur of the Year award in recognition by the industry of the entrepreneurial achievements of Apption Corporation.  

Sam, a co-founder of Apption, has been instrumental in driving the Apption technology program that has placed them at the forefront of innovation in the enterprise application arena.  He is also actively involved in promoting and supporting technology-based entrepreneurship at a community level.

Apption specializes in modernizing enterprise applications in private and public sector using its expertise in Services-Oriented Architecture (SOA) and Embedded Analytics.   The company has garnered numerous industry awards and boasts an impressive list of satisfied clients who have benefited from engaging Apption to solve their most complex application modernization problems.    

Read the original press release.

About the awards program

The Entrepreneur Of The Year Awards honour the spirit and contribution of entrepreneurs here and around the world. This year, the Canadian program is proudly celebrating 16 years of honouring Canada’s outstanding entrepreneurs from all areas of business. 

Nominees are reviewed by an independent judging panel, which is composed of several distinguished business leaders and previous award recipients. The members of the Ontario region judging panel for 2009 were Dr. Piyush Patel, CEO, AllerPharma and 2008 Canadian Entrepreneur Of The Year; Steve Gupta, President and CEO, Easton’s Group of Hotels Inc. and 2005 Entrepreneur Of The Year award winner; Sandra Bosela, Partner, EdgeStone Capital Partners Inc.; Kathleen O’Neil, Chartered Accountant and Corporate Director; John Young, Corporate Director; Joe Prosperi, Managing Director, Beringer Capital; and Ginny Dybenko, Dean, School of Business & Economics, Wilfrid Laurier University

Ernst & Young Entrepreneur Of The Year is sponsored nationally by Global Television Network, National Post, La Presse and RDI.

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 144,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. 

Apption was selected by PROFIT Magazine for exceptional two-year revenue growth. Since its start-up in 2005, Apption is seen as a leader in providing innovative software solutions to modernize government and private enterprise. Apption also leverages its expertise in AI to launch innovative web and mobile application technology to fuel companies such as its Gazaro.

“We are pleased to be recognized again this year, as this reflects our client’s recognition of the immediate value they have received from our enterprise modernization solutions” said Brian Joe, CEO of Apption. “Our excellent people and our expertise in SOA and AI have been key to our continued success”.

Apption’s impressive and growing list of satisfied customers includes Fortune 500 companies, large Government Agencies, and innovative smaller companies. All of whom need the most innovative software approaches for leveraging internal systems and the vast amounts of existing enterprise data to help solve their business needs.

“The PROFIT HOT 50 companies illustrate the ingenuity and vitality of Canada’s entrepreneurial sector. Anyone who wants to start or grow a business can draw much inspiration and many lessons from the HOT 50,” says Ian Portsmouth, editor of PROFIT: Your Guide to Business Success.

About PROFIT Magazine

PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 yea

rs, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it is a timely and reliable source of actionable information that helps increase revenues, boost profitability and get recognition for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 – 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada.

About Apption

Apption Corporation is a leader in modernizing government and enterprise applications using Service Oriented Architectures (SOA) and Artificial Intelligence (AI) to automate business processes and improve collaboration. Located in Ottawa, the company has received numerous industry awards, including most recently the 2008 Microsoft Code Award for Top Development in Canada.

Apption was selected by PROFIT Magazine for exceptional two-year revenue growth. Since its start-up in 2004, Apption has emerged as a leader in providing innovative software solutions to government and private enterprise. Apption also leverages its expertise in AI to incubate and launch innovative web service companies such as Gazaro.

“We are a successful company because we help solve our customer’s complex business problems with high quality, rapidly delivered software solutions that apply our SOA and AI expertise, allowing both immediate benefits and future-proof expansion,” said Brian Joe, CEO of Apption. “We couldn’t do that without having some of the best talent in the industry here at Apption”.

Apption’s impressive and growing list of satisfied customers range from small entrepreneurial companies looking for innovative product development to Fortune 500 companies, large Government Agencies, and Crown Corporations. All of whom need the most innovative software approaches for leveraging internal systems and the vast amounts of existing enterprise data to help solve their business needs.

“The PROFIT HOT 50 companies illustrate the ingenuity and vitality of Canada’s entrepreneurial sector. Anyone who wants to start or grow a business can draw much inspiration and many lessons from the HOT 50,” says Ian Portsmouth, editor of PROFIT: Your Guide to Business Success.

About PROFIT Magazine

PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For more than 25 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it is a timely and reliable source of actionable information that helps increase revenues, boost profitability and get recognition for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief

executives of companies with 5 – 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada.

About Apption

Apption Corporation is a leader in modernizing government and enterprise infrastructures using Service Oriented Architectures (SOA) and Artificial Intelligence (AI) to automate business processes and improve collaboration. Located in Ottawa, the company has received numerous industry awards, including most recently the 2008 Microsoft Code Award for Top Development in Canada and the 2006 Branham300 National Top 25 Technology Up-and-Comers award.